品牌设计 | 深圳雅邦朗悦国际酒店品牌形象全案策划

临時組合設計公司

北京/平面设计师/2年前/81浏览

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临時組合設計公司

关于酒店名称寓意,“雅”为高雅，高尚之意，自古便有“雅居”之说。“邦”为社稷，寓意着酒店致力于为亿万国人打造高雅、舒适的居住环境。朗月二字出自唐朝的一句古诗词,大意是我们眼前所见的都是美好的东西，希望酒店的客人都能够在明朗的月色中感受人间的欢喜。

“Yabang” and “Langyue” have special implied meanings in Chinese. In China’s ancient culture, there is “Yaju”, a place for the literati. “Ya” means “elegance and nobility” and “Bang” in ancient time is “Country”. This hotel is committed to construct an elegant and comfortable environment for guests. “Langyue” coming from an ancient poem in the Tang Dynasty implies beautiful things in the world, in order to entertain the guests with relaxing and beautiful space in the hotel.

酒店位于深圳龙岗区，设计时提取酒店楼顶的正面透视线条，希望将建筑设计的精髓融合于平面标识设计当中，从而体现出品牌起源地的建筑特色。塔尖给人的印象素来有直冲云霄的飞升之势，且最早因建筑楼梯稳定性而增盖，结合底部稳定的三角结构延伸，寓意着企业长久稳定，并拥有或将屹立于世界，成为业内酒店新象征符号的决心。在Logo中融入酒店首字母YBLY以及用柔和的弧度增加柔软度, 能更好的增强辨识度。

Langyue · Yabang International hotel is located in Longgang District, Shenzhen City. The designer collected the front perspective lines of the hotel roof to combine the essence of architecture design with the logo design, reflecting the architectural characteristics of the origin of the brand. The elevated tower gives a feeling of soaring into the sky. The towering height and the extension of stable triangular structure bottom symbolizes lasting stable and remarkable enterprise, which reveals the determination to be a new symbol in the hotel industry. In addition, the initials “YBLY” of the hotel are integrated into the logo design. The soft radians design is used to increase the softness, which can better enhance the recognition.

配色选用了与酒店外立面相匹配的金色，并且在辅助图形中选择了深咖相互呼应, 使其整体设计在保持现代化的同时更显沉稳。辅助图形的原型取自于logo中的部分“笔画”,并且结合葫芦的外型进行组合, 因葫芦的发音与‘福禄’“护禄”相近，外形圆滚,入口小、肚量大,有守财聚富的寓意;且葫芦自古就有吉祥平安的含义. 部分辅助图形会结合两个扇形,一方面是为了增加设计的多样性,一方面也是因“扇”与“善”谐音,折扇也有“亲善”,“善行”的意思,希望所有的客人来到酒店都能感受到平和与幸福。