GUILIN 桂林

This project is to redesign a new logo for the city of Guilin,China. The image of Guilin comes from its magnificent mountains and waterfront and the purpose of this project is to expose these advantages to the rest of the world pinning this city's image into travelers' mind. This design project includes logo, icon, map, road banners, postcards and mobile apps. Travellers can purchase merchandises and bring these memories back home. In particular, the icon on the design collateral included Guilin's iconic natural sceneries such as Reed Flute Cave and Longsheng Rice Terrace along with their traditional transportation method to travel over the river on a boat. A font that would be perfect for this design is a vintage look because audiences can understand this city in both historical and modern ways.