普象-让好设计发光

在传统文化逐渐淡出人们视野的当下，汉匠坊酒—儒家的设计想要抓住文化复兴潮流，传承经典，缔造新的中国印象白酒。通过设计将传统文化带回人们的日常消费场景中，唤醒本土消费者对自身文化的兴趣和认知。产品的设计灵感源于儒家的礼乐文化，运用能直观传达的视觉元素：汉服，打造儒雅端庄的礼仪感。瓶身设计突出汉服交领线条特征，通过传统文化中的对称美学，营造儒家的中正气韵；翩翩君子，温润如玉，呈现中国特有的东方韵味。
Confucianism inspires the design of RU liquor. Han Fu (traditional Chinese costume) is used as the visual element to create a sense of elegance and dignity. The lines on the bottle are featured by the cross collar of Han Fu, which reflects the symmetrical aesthetics of traditional Chinese culture and the unique unruffled charm of Confucianism. The bottle represents a graceful gentleman with a unique oriental charm.