Determining whether the BMW 218i Gran Coupe represents good value is tricky. Because you can get any number of small sedans from mainstream brands - like the Mazda3, Toyota Corolla, Subaru Impreza and more - for much less money, but with similar, or in some cases, more kit.
But if you’ve been 'glamoured' by the BMW badge and couldn’t possibly buy something non-European, the good news is the Bavarian brand is much better at including standard features than it used to be.
Could there be more standard gear for the price in this car? Absolutely. But, it’s not a slim features list either.
The 218i kicks off the 2 Series Gran Coupe line-up from $56,900, before on-road costs. From there you can step up into the 220i ($59,900) which gets a little more power and torque, and then there’s the sporty M235i xDrive Gran Coupe in Pure ($74,900) and regular guise ($79,900).
The price difference between the 218i sedan and the 118i hatchback I reviewed recently, is $7000. That is a massive uptick in price for a vehicle that, underneath, is identical. Essentially you’re paying for the boot.
It’s especially surprising when you consider the price gap between the hatch and sedan versions of its chief rival - the Mercedes-Benz A-Class A180 - is just $1700. While the Audi A3 35 TFSI sedan is only $2500 more than the Sportback hatch.
A lot of mainstream brands don’t charge any extra for a sedan body style over the hatch model in the small segment. Take a bow Mazda3, Kia Cerato and Toyota Corolla.
Alfa Romeo Giulia
Audi A3
Audi A4
BMW 3 Series
Chrysler 300
Holden Calais
Honda Accord
Infiniti Q50
Kia Stinger
Lexus IS
Mercedes-Benz CLA-Class
Peugeot 508
Subaru WRX
Volkswagen Passat
Volvo S60