洛阳市中心医院经营诊断培训

许伟明
分享医院品牌营销研究实践成果  来自浙江省
医疗经营科学化创始人、国内著名医疗经营专家许伟明老师到洛阳市中心医院开展科学化经营调研培训。具体如下

医疗经营科学化创始人、国内著名医疗经营专家许伟明老师到洛阳市中心医院开展科学化经营调研培训。具体如下:

一、医院现场暗访

二、高层领导访谈

分别访谈李亚伟院长、化莉副书记、刘宇副院长、杨致远副院长、许小伟院长助理(抓经营)

三、经营干部访谈

1.远程中心魏主任

2.客户服务部刘红燕主任

3.宣传科路书斋科长

4.运营策划服务部刘庆改主任

5.社区服务部阮明主任

6.健康管理中心杨军霞主任

四、经营人员培训

以上经营干部所在部门成员

五、经营班子培训

以上高层领导+部分科室主任和职能干部

培训得到院长助理和大院长高度好评:

课后大院长握着许老师的手说:许老师您讲得非常实战非常接地气,点出了我们的问题,指出了改进的策略,激发了我们改进的动力,年轻有为啊。

院长助理陪许老师吃饭期间说的原话:我听过不少医院管理专家的课,有清华的有北大的,专家年纪都比您大,但没有一个能让我全程听3个小时不玩手机,彷佛忘记时间的存在,我们院长也是如此,要是讲得不好的话,他老早溜了,能听得出来许老师您是做过营经营的,而不像某些专家只是理论派,您对医院的品牌、营销、运营、服务研究得非常透彻,您讲的东西我们听完就知道怎么用,而且您非常流利地站着连讲3个小时,没有深厚的演讲功底是做不到的,这也转变了我们请专家的观念,以前我们只请40岁以上的北大清华的,今后我们更希望请向您这样非清华北大的实战派年轻老师。

六、提交诊断报告

报告得到大院长好评:

医院介绍(来源医院网站)

郑州大学附属洛阳中心医院(洛阳市中心医院)始建于1950年6月,是集医疗、教学、科研、预防、保健、康复、急救为一体的综合性“三级甲等”医院。医院位于中州中路288号,占地面积5万平方米,建筑面积17.5万平方米。现有在职职工2672人,其中高级职称专家273人,硕士、博士553人。设置有70余个业务科室,61个临床病区,实际开放床位2144张。设有院士工作站,妇科为国家临床重点专科建设项目及河南省重点学科,心血管病学、肿瘤治疗学、医学影像超声诊断学为河南省重点学科,专科护理重症学、医学影像放射诊断学为河南省重点培育专科, 消化内科等4个洛阳市重点专科。2018年门诊量111.2万人次,出院量8.9万人次,手术量3.9万人次。

医院是国家卫健委肿瘤规范化诊疗、信息化建设及临床路径试点医院,国家卫健委首批脑卒中筛查与防治基地和高级卒中中心,国家妇产疾病临床医学研究中心核心单位,洛阳市妇产生殖医学研究中心,洛阳市安宁疗护中心,是全科医生培养基地,国家卫健委住院医师规范化培训基地,省远程医疗会诊中心洛阳分中心依托医院等。是洛阳市重症、麻醉、病理、肿瘤放疗、医院感染管理、临床检验、护理质量、艾滋病诊疗8个洛阳市质控中心,是“洛阳市心脑血管疾病研究所”、“洛阳市胸部疾病研究所”、“洛阳市消化疾病研究所”所在地。洛阳市妇产生殖临床研究中心、洛阳市脑血管疾病(脑卒中)临床医学研究中心、洛阳市心胸外科临床医学研究中心、洛阳市肿瘤临床诊疗研究中心、洛阳市眼部疾病临床诊疗研究中心均设在我院,洛阳市肿瘤个体化诊断与治疗等5个市级重点实验室设在我院。是郑州大学、新乡医学院硕士研究生培养基地,是华中科技大学同济医学院、郑州大学医学院、新乡医学院等省内外10余所高等医药院校的教学医院。

医疗技术实力雄厚。

陈兴澎博士带领的心脏外科团队开展的主动脉夹层动脉瘤、急诊冠脉搭桥、超低龄低体重复杂先心病等手术处于国内领先水平,创新性开展了先心病、冠脉搭桥的微创手术,2018年共完成各类心脏手术1086台,手术总量位居全省前列。国家重点专科妇科开展的恶性肿瘤综合治疗技术、三四类腔镜手术、盆底障碍性疾病诊疗技术等,始终走在全省的前列。生殖医学科为河南省首批获得国家卫生部批准开展试管婴儿技术的地市级医院,技术水平达到省内领先,2018年完成试管婴儿2320多例,成为洛阳市乃至豫西地区本专业的排头兵。充分利用国家高级卒中中心建设契机,多学科汇聚搭建急诊生命绿色通道,打造中原一流的心脑血管病诊疗中心,挽救了众多急危重症心脑血管病患者的生命。

微创技术广泛应用。

胸外科、泌尿外科、普外科、骨科、耳鼻喉科、神经外科等应用胸腔镜、腹腔镜、关节镜、鼻内窥镜等开展各种复杂疑难疾病的微创手术,腔镜手术率达到80%左右……消化内科开展的ERCP、ESD、EUS技术,超声引导下肝血管瘤的介入技术等引领了豫西地区微创外科潮流。

科研水平快速提升。

2011年12月,医院成为郑州大学附属医院,实现了从社会医院到大学医院的跨越。经过近几年的不懈努力,医院教学培训能力、科研学术能力得到快速提升。目前设有院士工作站、博士后研发基地、转化医学中心、洛阳市肝癌个体化治疗等重点实验室,并顺利通过国家药物临床试验机构(GCP)资格认定,有效促进科研成果向临床的快速转化,造福区域百姓。2013年~2017年,共获得省、市级科研成果25项,其中国家及省自然基金5项;共发表论文2965篇,其中SCI97篇,中华及核心期刊论文240篇。

真诚关爱服务理念。

充分利用信息化手段,进一步优化服务流程,实行就诊“一卡通”、多途径预约挂号服务,实现自助缴费、打印检查报告等,方便患者就医,减少等候时间;坚持院长接待日和门诊值班主任制度,开展一站式服务、志愿者服务活动,及时为患者解决各种问题。不断创新护理服务模式,从细微处彰显人文关怀。设立临床服务中心、床位调配中心,为住院患者提供全程方便快捷的服务;鼓励护理服务创新,以小创新带动服务理念的大变化。开展延伸服务,志愿者常年坚持义务上门为行动不便的病人提供康复指导和健康教育服务。

勇于担当,谱写大爱。

设立 “天使爱心基金”等项目,救助贫困先心病患儿。坚持实施“先住院,后付费”的诊疗模式,每年先期垫付资金6000多万元,确保病人得到及时救治。坚持免费救助无主病人,彰显人道主义和社会责任。常年组织“健康教育专家巡讲团”深入社区、机关、农村进行健康讲座和义诊服务,扎实开展对口支援、援疆、援外等工作,免费接收县、乡及社区基层医务人员进修学习,开展远程会诊服务,惠及基层百姓。

医院先后荣获全国卫生系统先进集体、河南省文明单位、河南省卫生教育工作先进单位,河南省“三好一满意”先进单位,河南省卫生系统行风建设先进单位,连续荣获“河南省群众满意医院”等荣誉,院长李亚伟荣获中国医师协会2016年优秀医院院长称号。

步入新时代,中心医院人将继续秉承“诚信 仁爱 笃学 精医”的院训,发扬“团结 敬业 务实 创新”的医院精神,坚持“患者至上 真诚关爱”的服务理念,为实现“ 建设中原名院”的梦想,为人民群众的健康谱写出新的华彩乐章!

医院英文简介

Luoyang Central Hospital

Luoyang Central Hospital ( Luoyang Central Hospital Affiliated to Zhengzhou University),was founded in June 1950, involving medical, pedagogical, academic activities, preventive care, health protection, recovery as well as emergency, and functioning as a 3A comprehensive hospital. The hospital is located in Xigong district, Zhongzhouzhong Road, No.288, and covers an area of 50,000m2, and 175,000m2of total construction area. There are 2,672 staff members, including 272 professionals with senior title, and 549 with master’s or doctor’s degree, as well as more than 70 vocational departments and 61 clinical wings, with an actual bed capacity of 2,144. Academician workstation is established within the hospital, besides which gynecology is both national clinical key specialty construction project and provincial key discipline, and cardiology, oncology, medical imaging ultrasound technology as the key subjects in Henan Province, specialist nursing care and medical imaging radiology diagnostic technology as provincial key cultivation, digestive internal medicine and other 4 departments as municipal key specialists. LCH has received nearly 1,112,000 outpatients, got 89,000 people discharged, and completed nearly 39,000 cases operations in 2018.

The hospital is the National Institute of Health and Planning Commission standardization of oncology diagnosis and therapy, information construction and clinical pathway pilot site, the State Health and Family Planning Commission, the first stroke screening and prevention base and advanced stroke center, the national core unit of the clinical medical research center for obstetric and gynecological diseases, municipal clinical research center of Obstetrics and Gynecology and Reproductive Medicine, municipal center for Nursing Care, general practitioners’ base, Luoyang branch of provincial remote medical consultation center, municipal clinical quality control centers of severe subjects including intensive medicine, anesthesia, pathology, tumor radiotherapy, nosocomial infection management, clinical testing and quality of care, and also issued as four municipal key laboratories including "Institute of cardiovascular and cerebrovascular diseases", "Institute of Thoracic Diseases" and "Institute of Digestive Disease". LCH is the teaching hospital of more than 10 higher medical colleges and universities within or outside Henan province, such as Tongji Medical College of Huazhong University of Science and Technology, Medical College of Zhengzhou University and Xinxiang Medical College.

Strong professional and technical strength.

Surgeries performed by the cardiac surgery team led by Dr. Chen Xingpeng, such as aortic dissection aneurysm, emergency coronary artery bypass grafting, and ultra-low-intensity complex congenital heart disease surgery have been at domestic leading level. They innovatively performed minimally invasive surgery for congenital heart disease and coronary artery bypass grafting. A total of 1,086cardiac surgeries were completed in 2018, which ranked first in the province. The comprehensive technologies of malignant tumors therapy, level three or four endoscopic surgery, as well as the diagnosis and treatment of pelvic floor disorders disease carried out by the National Key Specialist Department of Gynecology have remained at the forefront of the province. The Department of Reproductive Medicine, the first batch of prefecture-level hospitals in Henan Province, has been approved by the Ministry of Health to carry out in-vitro fertilization technology, which has reached provincial advanced level. More than 2,320 cases of test-tube babies were born in 2018, ranking first in Luoyang or even in Henan Province. Seizing the opportunity of National Advanced Stroke Center Construction, emergency green channel has been established based on multi-disciplinary cooperation, creating a first-class cardiovascular and cerebrovascular medical center in the Central Plains and saving lives of numerous of critically ill cardiovascular and cerebrovascular patients.

Widely usage of minimally invasive techniques.

Many departments including thoracoscopic, urological, general surgery, orthopedics, otolaryngology and neurosurgery carry out various of minimally invasive operations in complex diseases with the applications of thoracoscopy, laparoscopy, arthroscopy and nasal endoscopy. Endoscopic surgeries account for approximately 80%, Among which the ERCP, ESD, and EUS techniques performed by the department of gastroenterology led the trend of minimally invasive surgery in the western part of Henan Province.

Rapid promotion of scientific research level.

In December 2011, the hospital became the affiliated hospital of Zhengzhou University and realized the leap from social hospital to university hospital. After unremitting efforts in recent years, hospital teaching and training capabilities, scientific research and academic capabilities have been rapidly improved. At present, there are academician’s workstations, postdoctoral research and development bases, translational medicine centers, Luoyang key laboratory of liver cancer individual treatment and other key laboratories, and successfully passed the National Drug Clinical Trial Institute (GCP) accreditation, which effectively promote the scientific research results to the rapid transformation of the clinical and bring benefit to people. During 2013 to 2017, a total of 25 provincial and municipal scientific research achievements were obtained, including 5 national and provincial natural funds; 2,965 articles were published, of which 97 were cited by SCI, and 240 were Chinese medical series or core journals.

Sincere care for the service of patients.

We make full use of the information mediums, optimize the service process. We carry out medical treatment with one card, appointment register in various ways, self-service payment, report printed automatically and other services, to make it convenient for patients and reduce the waiting time. We insist on the system of hospital director reception day and chief on duty in outpatient service, develop the one-stop service and volunteers service activities, to resolve various problems in time for patients. We innovate the nursing service mode constantly, highlight the humanistic care from details. The clinic service center and the beds deployment center were set to provide the convenient and efficient services throughout for inpatients. Encouraging nursing service innovations, small innovations drive great changes in service concept. Carrying out extended services, volunteers insist on providing the rehabilitation guidance and health education services for patient whose activity is discommodity.

Responsibility and kindheartedness.

We established the “Angel love fund”, to help children with impaired congenital heart disease. We insist on the “pay after hospitalization” treatment mode, set up about 60,000,000 advanced funds every year, to make sure patients get timely treatment. We adhere to rescue the patient without relatives for free, to demonstrate the humanistic care and social responsibility. We organize the health education expert tour every year, providing health education lectures and free clinic in communities, organs and rural areas, carry out counterpart assistance, aid to XinJiang and foreign. We provide free advanced training for grassroots medical workers from counties, townships and communities and remote consultation service, to benefit the common people.

Hard work always pays off. The hospital has successively won the National Advanced Unit of the Health System, the Civilized Unit of Henan Province, the Advanced Unit of Health Education in Henan Province, the Advanced Unit of “Three Goods and One Satisfaction” in Henan Province, and the Advanced Unit of the Construction of Health System in Henan Province, and become the “People Satisfied Hospital in Henan Province”. Dean Yawei Li was awarded the title of Outstanding Hospital President issued by Chinese Medical Doctor Association in 2016.

The strong pass of the enemy is like a wall of iron, yet with firm strides, we are conquering its summit. Each member of LCH will continue to insist on the hospital motto of “Integrity, Love, Studious, Excellence”, carry forward our spirit of “Unity, Dedicated, Pragmatic, Innovation”, and carry on the service concept of “Patients first, Sincere care”. We will be dedicated to the health care of our patients and realize the dream of “Being one of the best hospital in central China”.

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