功能概述:
通过百度营销通及网页进入的在线咨询可以回传转化信息给百度,从而优化推广效果(请参考以下步骤)。
步骤一:登录百度营销通后台,点击搜索推广进入,进入后点击工具中心,点击转化追踪;
![](https://help.clink.cn/wp-content/uploads/2023/02/image-24.png)
![](https://help.clink.cn/wp-content/uploads/2023/02/image-25.png)
步骤二:新建 转化追踪,创建转化类型;
![](https://help.clink.cn/wp-content/uploads/2023/02/image-26.png)
![](https://help.clink.cn/wp-content/uploads/2023/02/image-27.png)
步骤三:选择接入方式:线索API的方式,复制token;
![](https://help.clink.cn/wp-content/uploads/2023/02/image-28.png)
步骤四:将复制好的token填写至AICC系统-系统设置-在线客服-辅助功能-百度转化追踪中(注意转化类型需保持一致);
![](https://help.clink.cn/wp-content/uploads/2023/07/图片1.png)
![](https://help.clink.cn/wp-content/uploads/2023/07/图片2-1.png)
步骤五:点击资产中心-oCPC,新建oCPC出价策略,配置需要推广的范围、目标转化类型需保持一致,配置完成后点击保存即可;
![](https://help.clink.cn/wp-content/uploads/2023/02/image-31.png)
![](https://help.clink.cn/wp-content/uploads/2023/02/image-32.png)
![](https://help.clink.cn/wp-content/uploads/2023/02/image-33.png)
![](https://help.clink.cn/wp-content/uploads/2023/02/image-34.png)